Capítulo 70. Lisa Beck. Senses, strategy and sensory consulting (EN).

Lisa Beck is a consumer and sensory insights professional with over 25 years’ experience, 15 with a major consumer package goods company and 10 years consulting withsensory and consumer insight professionals around the world. Provides strategic consulting and support to companies through actionable consumer research. Routinely consults with clients on testing methodologies and study designs in the Fragrance, Flavor, Cosmetics, Personal Care, HouseholdCare, Food and Beverage industries. A consumer products professional with experience in the areas of product development, marketing, sensory and consumer insights. A skilled meeting facilitator, RIVA trained focus group moderator, and a member of QRCA (Qualitative Research Consultants Association).