EP. 70: How to close the gap between vision and action as a marketing leader? With Monica Kumar from Hitachi Vantara

🎉 Exciting episode alert! In this conversation we talked with Monica Kumar, Chief Marketing Officer of Hitachi Vantara. She emphasizes the importance of bringing vision and action together to create business impact and advises marketers to understand their market, customers, competition, and product portfolio before building targeted stories and marketing campaigns. Monica also discusses the importance of measuring marketing beyond just marketing qualified leads (MQLs), and building a relationship with the sales team. Finally in this conversation, Mónica stresses the importance of storytelling in marketing and encourages marketers to be authentic and bring heart and soul into their work. So, we hope you enjoy this episode! Accede a CMO LATAM TOOLKIT, una página con recursos pensados para que conozcas las nuevas tendencias del marketing y lleves tus campañas al siguiente nivel. Entra a https://naranjamedia.co/cmo-latam-toolkit/ y prepárate para transformar tu estrategia en una experiencia inigualable. Ya puedes disfrutar de nuevos episodios en video, síguenos en youtube https://www.youtube.com/@cmo_latam Hosted on Acast. See acast.com/privacy for more information.