Ricarda Heim: Comms data, story telling and data analytics

Episodio en inglés / Episode in English Ricarda is passionate about telling stories coming out from data. She can transform tons of complex data into insights, recommendations and stories. Today, Ricarda will explain to us what she learned in econometrics, how data is connecting the Marketing and communications department and very cool fact like this one: Did you know that Smartphones are not designed for a woman’s hand size? Recommended book: Effective Data Storytelling Written by Brent Dykes https://www.effectivedatastorytelling.com/