Ep. 90: Reading the Future in Culture with Chloé de Ruffray

Great conversation and great episode with Chloé de Ruffray! Chloé is a cultural futurist specialised in lifestyles and luxury. She helps organizations move beyond short-term thinking by decoding emerging behaviors and long-term cultural shifts, turning uncertainty into strategic clarity. For over a decade, she has advised global projects across Europe, the Middle East, and China for leading brands including LVMH, Chanel, L’Oréal, Nike, Google, and Porsche. She is also the co-founder of Longevity Culture Club, a private circle in France bringing together experts and key players in the field of longevity. In this episode we talk about: 1. How she move from social sciences to trend research and cultural strategy. 2. The Cultural Foresight approach. 3. About the Longevity Culture Club and the change in Longevity Narrative. 4. About her initiative 'Leap of Faith Club'. 5. Their online Masterclasses about Strategic Foresight with Mathias Behn of Anticipate and collaboration among colleagues. Such an interesting episode and so relevant for nowadays and days to come. Hope you enjoy it as we did. *You can contact with Chloé ⁠here⁠ . *¡Reinventándonos! Podcast is hosted by Luis Salas and produced by Polymath a network of consultants where we co-create ambidextrous organizations. *Music by @werekemusic