# 179. "Nearshoring, the North America moment?" - Digital Innovation Summit hosted by Softtek

Episodio de [Proyecto 1954](https://escuchario.semeescucha.es/podcast/proyecto-1954), de US-Mexico Foundation.

- Publicado: 29 de julio de 2024
- Duración: 31 min
- Audio: https://www.ivoox.com/179-nearshoring-the-north-america-moment-digital_mf_132072174_feed_1.mp3
- Página: https://escuchario.semeescucha.es/podcast/proyecto-1954/episodio/7206370-179-nearshoring-the-north-america-moment-digital-innovation-summit-hosted-by

## Sobre este episodio

This episode of "Proyecto 1954," is a panel where our director, Enrique Perret, and one of our board members, David Jiménez, has a fireside chat during the Digital Innovation Summit hosted by Softtek. They explore the economic dynamics, with Mexico now being the U.S.'s top trade partner, and discuss the implications of a $900 billion trade relationship. They also examine the concept of nearshoring, coined over 20 years ago by Blanca Treviño and Softtek, and how proximity, productivity, and ally-shoring are reshaping supply chains in North America. Enrique highlights the impact of geopolitical factors, technological advancements, and demographic changes on this relationship, emphasizing the significance of productivity and regional integration. Furthermore, they address critical issues such as immigration, labor mobility, and the essential role of the Hispanic population in the U.S. economy. With 65 million Hispanics in the U.S., representing $1.8 trillion in purchasing power, their influence is undeniable. They also touch upon the complexities of immigration, the need for skilled labor, and the potential of temporary work visas in addressing labor shortages. Join us as we navigate these multifaceted topics, offering a comprehensive overview of the U.S.-Mexico relationship, the challenges it faces, and the opportunities it presents for both nations. Tune in to gain a deeper understanding of how these dynamics shape our future and the pivotal role of collaboration between Mexico and the United States.

Anterior: [178. Near-shoring: La Telenovela Económica que No Sabías que Necesitabas](https://escuchario.semeescucha.es/podcast/proyecto-1954/episodio/7206371-178-near-shoring-la-telenovela-economica-que-no-sabias-que-necesitabas)
Siguiente: [180. Supply Chain Revolution: Tech Meets Tradition](https://escuchario.semeescucha.es/podcast/proyecto-1954/episodio/7206369-180-supply-chain-revolution-tech-meets-tradition)

## Últimos episodios de Proyecto 1954

- [Desde DC: Paola Beltrán. Senior Director for México and Latin America, Woodpack Global](https://escuchario.semeescucha.es/podcast/proyecto-1954/episodio/7206334-desde-dc-paola-beltran-senior-director-for-mexico-and-latin-america-woodpack) · 29 de junio de 2026 · 10 min
- [Desde DC: Ryan Croft. Director Latam Teamworks](https://escuchario.semeescucha.es/podcast/proyecto-1954/episodio/7206335-desde-dc-ryan-croft-director-latam-teamworks) · 15 de junio de 2026 · 13 min
- [Desde DC: Penny Lee. President and CEO of the Financial Technology Association](https://escuchario.semeescucha.es/podcast/proyecto-1954/episodio/7206336-desde-dc-penny-lee-president-and-ceo-of-the-financial-technology-association) · 8 de junio de 2026 · 20 min
- [Desde DC: Dan Foy. Principal, Gallup](https://escuchario.semeescucha.es/podcast/proyecto-1954/episodio/7206337-desde-dc-dan-foy-principal-gallup) · 1 de junio de 2026 · 14 min
- [Desde DC: Patrick Lozada. Senior Director Global Policy, National Electrical Manufacturers Association](https://escuchario.semeescucha.es/podcast/proyecto-1954/episodio/7206338-desde-dc-patrick-lozada-senior-director-global-policy-national-electrical) · 20 de mayo de 2026 · 15 min