Bruno Singulani | Playing at the NBA of Package Design | E22

Bruno Singulani is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé, and a member of the Pentawards jury. Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management. In this episode, we discuss how to achieve a healthy balance between a global brand strategy and the freedom to be locally relevant. He also tells me why creating intimacy with a brand is key to develop impactful design solutions. Working with major Food & Beverage brands, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands.