Mat & Ben Lyon | Good Work For Good People | E62

Mat and Ben Lyon are the twin brothers and founders of Lyon & Lyon, a design agency based in UK, that has become one of the most innovative in the industry. Mat Lyon, Chief Creative Officer, and Ben Lyon, CEO, founded their studio in 2013 practically from scratch, with the certainty that they wanted to create something extraordinary together. Since then, they have developed a unique philosophy captured in their mantra "We do GOOOOD™ work, for GOOOOD™ people." Lyon & Lyon specializes in working with conscious brands that seek to generate positive impact, from innovative startups to global brands like Who Gives a Crap, Urban Outfitters, and Wall's. Their approach combines bold creativity with social responsibility, creating designs that not only move audiences but also contribute to leaving the planet in a happier and healthier state. In this episode, Mat and Ben share their fascinating dynamic as twin brothers running an agency, revealing how their unique connection powers their creative process. We also explore their innovative project Brands Like These, a marketplace that revolutionizes access to quality branding, and discuss their work that balances creativity with commercial viability.